Claire Stone has been working in the road safety team in Essex for 11 years. For the past six years, she has had the responsibility of overseeing all road safety primary school work across Essex.
In addition to this, Claire devises and collates evaluations for the Safer Essex Roads Partnership (SERP) team. This includes looking at methods of evaluating and compiling a final report to provide important findings to help improve and further develop the SERP’s interventions.
#mysmallchange facilitates the public sharing of personal pledges relating to one of 10 specific road behaviours, via a web app. The pledge is instantly shared on the pledger’s social media account, creating a peer-to-peer commitment to improve road user behaviour. In the following days, weeks and months, participants receive targeted and timely advice to help maintain their pledge.
#mysmallchange won the Best Young Driver Campaign category in the 2017 FirstCar Young Driver Road Safety Awards.