Ian Edwards has been a road safety professional since the early 1990s. His career includes spells as an approved driving instructor and as road safety manager for Kirklees Council.
He has been very involved in the EU Hermes project which looks at driver development at European level, and worked closely with the DVSA for a number of years to advise on driver training and testing within the UK.
When the Road Safety GB Academy came into being, Ian was instrumental in creating the National Standard for road safety practitioners. He also wrote, developed and helps deliver the widely acclaimed Road Safety Practitioners’ Foundation Course and the one-day Behavioural Change Course
Presentation: Behavioural change in road safety
This presentation will explore a number of the latest ideas in relation to behavioral change techniques and models. The presentation will focus on models and behavioural change techniques that can be simply applied by a road safety practitioner when developing young driver / rider interventions.