Jo is a senior Behaviour Analyst at ingenie and joined the young driver brand in 2016. As a key member of the Driver Behaviour Unit, Jo works closely with ingenie’s young driver community – providing personalised, data-driven coaching to help improve driver behaviour. Jo achieved a psychology degree from the University of Birmingham in 2016 and has been involved in several mentoring schemes. She passed her driving test when she was 17 years old and has been driving for 6 years.
The Driver Behaviour Unit (DBU) plays a fundamental role in young driver brand ingenie’s approach to improving driver behaviour. The talk will give a short overview into the coaching methods used by their team of psychology-trained analysts, from identifying risk patterns to positive intervention. By proactively addressing poor driving the DBU has helped thousands of 17 to 25 year olds become safer drivers and reduced crash risk in the ingenie community.