Mark Taylor, Surrey FRS and Lesley Allen, Greater Manchester FRS

Mark-TaylorMark Taylor is Education & Youth Diversion Manager with Surrey Fire & Rescue Service (FRS). He joined Surrey FRS in April 2000, following six years secondary school teaching in West Sussex. He is currently responsible for the service’s juvenile firesetters programme, the Youth Engagement Scheme, targeted schools fire safety education and, through Safe Drive Stay Alive (SDSA), young driver road safety education.

Mark was a member of the team that established SDSA in Surrey, with the first performances in April 2005. Now with more than 12 years’ experience in this area of road safety, Mark continues to manage the relationships with 16 partner organisations and financial supporters and to plan, deliver and evaluate the performances and outcomes. 126 000 young people have now attended a performance, with a further 12 000 expected to attend this November.

Lesley-AllenLesley Allen works for Greater Manchester Fire and Rescue Service as Other Emergencies Co-ordinator, with a lead for road safety. She co-ordinates a range of road safety initiatives in Greater Manchester, mainly targeting young drivers and passengers. Lesley is the project lead for the multi-agency Greater Manchester Safe Drive Stay Alive project, which is now in its’ fourth year and aims to reach around 10,000 young people in November 2017.

Lesley is currently working with Greater Manchester colleges and youth groups to develop follow-up work with students after they have attended Safe Drive Stay Alive, to explore opportunities to ensure that young people are able to turn intentions to stay safe on the roads into lasting positive behaviours.

Safe Drive Stay Alive – Greater Manchester and Surrey
The teams responsible for delivering Safe Drive Stay Alive (SDSA) in Surrey and Greater Manchester have for some while been working collaboratively to reach around 20,000 vulnerable young drivers and passengers annually.

In March 2015 the partners jointly commissioned a 12-month independent evaluation of the November 2015 SDSA performances in both areas. The evaluation showed many positives, with a number of statistically significant changes in social norms, attitudes and willingness, even at 12 months after attendance. Where no significant improvements among attendees were apparent, including perceived vulnerability and passenger related behaviours, recommendations to the SDSA teams have been provided.

This presentation will explain the evaluation methodology, summarise its outcomes and detail the next steps being taken to further improve the SDSA educational programme and address the issues raised.