Simon Brown, Hertfordshire CC & Antonia Petrie, West Midlands Fire Service

Simon BrownSimon Brown is Road Safety Programme manager at Hertfordshire County Council with responsibility for road safety in schools, sustainable travel, driver training, school crossing patrols, Bikeability, education and publicity. Simon chairs the Hertfordshire Strategic Road Safety Partnership, sits on the Safety Camera Partnership and oversees a substantial road safety fund on behalf of Hertfordshire’s Police and Crime Commissioner.

Prior to joining the county council, Simon served for 32 years in Fire & Rescue finishing as Area Commander citizen safety, which meant being lead for community, fire and road safety, parts of trading standards, youth engagement and community volunteers. Simon also represented the Chief Fire Officers Association (CFOA) as Eastern Region representative on the Road Safety Executive Board.

Antinoa PetrieAntonia Petrie sits as Business Partner within the Road Casualty Reduction Team at West Midlands Fire Service.

Antonia co-ordinates a range of road safety initiatives within the West Midlands, mainly focusing on young drivers and passengers and developing interventions to deliver to post 16 education facilities. She is project lead for the brigade’s newly launched virtual reality education package, Every Choice Counts, which will be rolled out into colleges and universities across the region over the coming academic year and focuses on the attitude and behaviour of young drivers, whilst supporting them to develop coping strategies.

Prior to joining the Road Casualty Reduction Team, Antonia worked for WMFS as Community Risk Reduction Officer which weaved in elements of road safety and focused on building partnerships within the wider community to contribute to West Midlands Fire Service’s plan to make the region safer, stronger and healthier.

VR in road safety: the next steps (working title)
This presentation will explore different ways of using VR to reach targeted audiences – such as social media channel support. It will look at how 360 film compares to regular film and the pros/cons of each – delving a little into some of the technical considerations of shooting VR.

Both the Hertfordshire County Council and West Midlands Fire Service films use new shooting and delivery techniques, which allow users to engage, interact and benefit from live feedback; this presentation will explain the various ways in which VR film can be shot and delivered to the user.

Finally, the presentation will discuss the ICE Hub, which allows road safety teams to collaborate on film creation and share in an ever-growing library of VR films. The ICE Hub aims to cut down on duplication by promoting collaborative funding and deployment of film.