Simon Mclaughlin & Jen Stark, Safety Cameras Scotland

Simon Mclaughlin, Data Analyst, Safety Cameras Scotland
Simon spent a decade in banking in various analytical and operational roles including as a strategic planning and forecasting consultant. Simon then joined Police Scotland where he has been for seven years, most of that time within Safety Cameras Scotland as a data analyst with a remit for the east and west of Scotland. Simon likes to influence policy and strategy by evidencing ideas and is a firm believer in evidence based decision making. He is also a bit of a gadget freak and when he's not got his head in the numbers then it can probably be found in a VR headset!

Jen Stark, Area Communications Officer, Safety Cameras Scotland
Jen Stark has worked with Police Scotland for over seven years where she has spent the last three within the West Safety Camera Unit as the area communications officer. With a degree in media and background in recruitment and sales, Jen relishes communicating her ideas across a variety of platforms and has been key in developing the Safety Cameras Scotland branding including its website and social media presence. Jen has a keen interest in virtual reality (VR) and is an advocate for its use in road safety education.

Presentation: driVR 
driVR is an innovative new 50 minute classroom intervention aimed at 16-18 year olds which utilises virtual reality (VR) and encourages students to consider their attitudes towards road safety.