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Presentation will focus on lifelong learning

MMcDRoad Safety Scotland’s lifelong approach to educating young drivers will be discussed at Young Driver Focus 2015.

The presentation, titled ‘Back to the Future’, will be delivered by Michael McDonnell, director of Road Safety Scotland.

Michael McDonnell’s career in road safety began as a road safety officer with Strathclyde Regional Council before he joined RoSPA as road safety manager (Scotland).

He was the longest serving member of the Scottish Road Safety Campaign (SRSC) before taking up the post of director in 2004. The following year (2005), the Scottish Road Safety Campaign was renamed Road Safety Scotland.

Michael McDonnell is an advocate of the lifelong learning approach to road safety education, based on the fact that the types of attitudes and behaviours which young drivers exhibit are laid down at a very early age, probably before they leave primary school.

His presentation will outline Road Safety Scotland’s long-term view on young driver issues, and outline its efforts to integrate road safety within the Scottish Curriculum to encourage people to adopt a lifelong-learning approach to road safety.

Young Driver Focus 2015
The delegate fee for Young Driver Focus 2015 is just £75 plus VAT for Road Safety GB & Academy members, and £125 plus VAT for other attendees – click here to register to attend.

The agenda is currently under development and will be published in full in the next two weeks.

There is also an opportunity for a small number of organisations to exhibit alongside the conference, and/or to sponsor the event. For more details about this contact Richard Storrs on 07702 564422.

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Developing a digital strategy for young drivers

Ian-LancasterThis presentation will look at how to develop an effective digital strategy to promote road safety to young drivers.

The presentation will be delivered by Ian Lancaster, chief executive officer of Twentyci.

An entrepreneur and business mentor with a marketing specialism, Ian Lancaster has built, advised and developed a number of businesses and brands including Virgin Cars, TUP and Twentyci.

Ian established Twentyci in 2006 to create an integrated online and off line data centric marketing services business. Twentyci is now an established digital, mobile and e-commerce business with a deep experience in harnessing data to connect brands associated with the property market.

Ian has a keen interest in road safety and last year he became involved in a joint-venture with FirstCar to develop the FirstCar New Driver’s Club, which will be launched at Young Driver Focus 2015.

Ian will explain that in the context of young driver education, the opportunities for digital engagement are massive and still relatively unexplored.

He will use his presentation to outline how young driver education can be digitized, and that data is the key to sustainable digital engagement.

The delegate fee for Young Driver Focus 2015 is just £75 plus VAT for Road Safety GB & Academy members, and £125 plus VAT for other attendees – click here to register to attend.

There is also an opportunity for a small number of organisations to exhibit alongside the conference, and/or to sponsor the event. For more details about this contact Richard Storrs on 07702 564422.

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The use of technology in driver education

Mawuli-Ladzekpo

The second confirmed speaker for the Young Driver Focus 2015 event is Mawuli Ladzekpo, the co-founder and managing director of Roadio.

Roadio is a free mobile app for driving instructors and learner drivers, designed to help both sides to manage and optimise driving tuition.

As the son of a driving instructor, Mawuli Ladzekpo’s interest is in the intersection of driving education and technology.

In his presentation, titled ‘Technology in driving education: the present and the future’, Mawuli will explore the ways in which technology such as apps are currently being used in driver education – and preview the new technology and trends that will increasingly shape the way people learn (and teach) to drive in the future.

He will also comment on the factors that explain why some applications of technology have been more effective than others, and give practical suggestions on how road safety professionals can make the most of new technology solutions.

The delegate fee for Young Driver Focus 2015 is just £75 plus VAT for Road Safety GB & Academy members, and £125 plus VAT for other attendees.

There is also an opportunity for a small number of organisations to exhibit alongside the conference, and/or to sponsor the event. For more details about this contact Richard Storrs on 07702 564422.