FirstCar Awards

2017 FirstCar Young Driver Road Safety Awards

FirstCar launched this awards scheme in 2015 to recognise the work of road safety professionals in seeking to reduce casualties among young drivers.

The Awards were an immediate success and last year attracted more than 60 entries from road safety teams and other organisations across the UK. The 2017 Awards are once again sponsored by Road Safety Support (RSS).

The 2017 FirstCar Young Driver Road Safety Awards presentation ceremony will be held at Young Driver Focus 2017 on 26 April.


Click here to see the 2017 Awards shortlist


Click here to see who is on the 2017 Awards’ judging panel.

Click here for details of the 2016 Award winners.


2017 Categories and Entry Requirements

1. New Scheme

The scheme will:
• has a data-driven evidence of need
• has clear and measurable aims and objectives
• demonstrate innovation and uniqueness
• demonstrate how the need for the scheme was identified using objective data
• provide evidence of preliminary evaluation.


2. Education and Training Initiative

This will be in the form of a scheme that provides education or training directly, either within a classroom setting, in or on a vehicle, in a simulator or real-world setting, and will not be a media campaign. The organisation must submit written evidence of evaluation. The key elements that the panel will be looking for are:

The organisation will provide evidence that the initiative:
• has a data-driven evidence of need
• has been pre tested through a pilot scheme
• has clear and measurable aims and objectives, goals/learning outcomes
• has been evaluated and has evidence that can demonstrate an improvement in skills, knowledge, or increased awareness of participants
• provides a maintenance element i.e. Appropriate follow up work at regular and timely intervals.


 3. Partnership Scheme

The organisation will provide evidence that the scheme:
• has a data-driven evidence of need
• has clear and measurable aims and objectives
• involves other organisations or individuals in its development, and delivery, and what the roles are
• has been, or is currently being, evaluated.
• incorporates a wider community involvement


4. Young Driver Campaign

This will be in the form of a media campaign, and not a training scheme.

The organisation will provide evidence that the campaign:
• has a data-driven evidence of need
• has clear and measurable aims and objectives
• messages have been pre tested through focus groups or other suitable means
• is effectively aimed at its target audience
• has been fully evaluated in terms of reach and recall.


5. Private Sector Initiative

The initiative will:
• has a data-driven evidence of need
• has clear and measurable aims and objectives
• demonstrate how the need for their initiative was identified using objective data
• provide evidence of evaluation
• have made a real difference (with evidence) to improving young driver behaviour.

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