YDF: experts to lock horns on pre-driver training

A motoring journalist and an emeritus professor will go head-to-head on the subject of pre-driver training – and whether it makes for safer young drivers – during Young Driver Focus 2018.

Quentin Willson and professor Frank McKenna will each deliver presentations, followed by questions from delegates. The audience will be invited to participate in a ‘before and after’ poll, giving an indication as to whether opinions change as a result of the debate.

Now in its fifth year, Young Driver Focus examines current and future thinking with regard to the issue of reducing crashes and casualties among young drivers and their passengers.

Young Driver Focus is jointly organised by FirstCar, Road Safety GB and the RAC Foundation, in association with the young driver insurer ingenie, who has been the event’s headline sponsor for the past four years.

The 2018 edition of Young Driver Focus is once again being held at the Royal Automobile Club in Pall Mall on 25 April 2018.

Quentin Willson has been campaigning for better novice driver tuition for 20 years. He has presented evidence to Government Select Committees, lobbied the DfT and Government ministers and had questions tabled in the House of Commons.

Mr Wilson was patron of the ADI Joint National Council and has appeared on many radio and TV shows arguing for more support for hazard awareness and driving tuition in schools.

A patron of the Young Driver organisation which has trained 500,000 young people, he believes that teaching children from the age of 11 years about road awareness and ‘below the dashboard’ driving technique embeds road safety messages better than the conventional route of lessons at 17 years.

He joined the original Top Gear with Jeremy Clarkson back in 1989, appearing weekly for 15 years. Quentin also created BBC2’s The Car’s The Star and channel Five’s The Classic Car Show. He writes a motoring column for Classic Cars Magazine and is the author of 10 best-selling motoring books.

Professor Frank McKenna obtained his BSc from the University of Glasgow and his PhD in Psychology from University College London, after which he spent six years at the Medical Research Council Applied Psychology Unit in Cambridge.

Professor McKenna then worked as a senior psychologist for the Royal Air Force, before joining University of Reading where he was appointed as lecturer, then reader and professor of psychology.

One of his major research areas has been on anticipation in skilled behaviour such as sport and driving. He has been on the editorial boards of the ‘Applied Cognitive Psychology’ and ‘Accident Analysis and Prevention’ journals.

He has worked with the Parliamentary Advisory Council for Transport Safety (PACTS) and has sat on the advisory boards for RoSPA and the AA Foundation for Road Safety, and served on the British Psychological Society working party on Fitness To Drive.

‘Vlogger’ to explore social media and young driver safety

The challenges of delivering road safety messages to ‘Generation Z’ will be addressed at Young Driver Focus 2018, by a 21-year-old vlogger who helps brands communicate and engage with youth markets.

Now in its fifth year, Young Driver Focus examines current and future thinking with regard to the issue of reducing crashes and casualties among young drivers and their passengers.

Young Driver Focus is jointly organised by FirstCar, Road Safety GB and the RAC Foundation, in association with the young driver insurer ingenie, who has been the event’s headline sponsor for the past four years.

The 2018 edition of Young Driver Focus is once again being held at the Royal Automobile Club, Pall Mall on 25 April 2018.

Harry Seaton helps brands communicate and engage with youth markets through the use of social media influencers who have built large audiences on platforms such as Instagram and YouTube.

Using his skill set as both a social influencer and a lead figure in a marketing agency, he helps brands become influencers in their own right and add weight to their messages.

Harry’s presentation will address the challenges of delivering road safety messages to young people, explaining why they can easily lose their effect on the high risk youth demographic – and giving tips as to how this can be addressed through the use of social media.

The presentation will form part of a session titled ‘Viewpoint Generation Z’, in which young people will outline what they think road safety professionals should be doing to positively influence young drivers to help reduce collisions and casualties among this age group.

Jesse Norman to speak at 2018 Young Driver Focus

Jesse Norman MP, minister for road safety, will address delegates attending Young Driver Focus 2018, before taking part in a question and answer session.

Mr Norman will deliver the opening keynote presentation, lasting around 10 minutes – before inviting questions from the audience for a similar period of time.

Now in its fifth year, Young Driver Focus examines current and future thinking with regard to the vital issue of reducing crashes and casualties among young drivers and their passengers.

Young Driver Focus is jointly organised by FirstCar, Road Safety GB and the RAC Foundation, in association with the young driver insurer ingenie, who has been the event’s headline sponsor for the past four years.

The 2018 edition of Young Driver Focus is once again being held at the Royal Automobile Club, Pall Mall on 25 April 2018.

Jesse Norman MP took over the road safety portfolio, as well as responsibility for cycling and walking policy, in July 2017 having moved to the DfT following the General Election.

Mr Norman is also responsible for: buses; Highways England and strategic roads; local roads policy and funding; motoring agencies; road freight; transport and the environment; and transport technology.

The Young Driver Focus 2018 agenda, which is beginning to take shape, includes a session looking at the latest insights and research into young driver behaviour, an update on the new-look driving test, and a session titled ‘practitioners in action’.

Open post

YDF 2018 launches with ‘early bird’ delegate rate

The 2018 edition of Young Driver Focus will once again be staged at the event’s ‘spiritual home’, the prestigious Royal Automobile Club in London’s Pall Mall on Wednesday 25 April.

Young Driver Focus 2018 will be jointly organised by FirstCar, Road Safety GB and the RAC Foundation, in association with the young driver insurer ingenie, who has been the event’s headline sponsor for the past four years.

Delegate registration is now open and there is once again an attractive ‘early bird’ rate for the first 50 Road Safety GB and Academy members who register to attend.

Now in its fifth year, Young Driver Focus is now firmly established on the road safety calendar as the ‘must attend’ event for road safety professionals seeking to learn more about young drivers; how they think and behave, and how to address the challenge of reducing casualties caused by this most vulnerable road user group.

Planning for the 2018 event is underway the organisers hope to be in a position to publish an outline agenda by the end of September or early October.

The event will follow a similar format to previous years, with a mix of presentations from academics and road safety practitioners.

However, following feedback from attendees there will be more time set aside for interaction with the audience, including a ‘Question Time’ session featuring some of the speakers.

There will also be a ‘fringe’ event running alongside the main conference programme, which will include a practical workshop focusing on the use of behavioural change techniques (BCTs) in the use of road safety interventions.

As in previous years, the 2018 FirstCar Young Driver Road Safety Awards will also be presented on the day.

The early bird rate for Road Safety GB and Academy members is just £125 plus VAT.

The rate for other attendees from the public sector and for those from the third sector and academia is £175, and for all other attendees is £195 (both plus VAT).

All previous editions of Young Driver Focus have sold out in advance of the day, and the organisers once again expect this to be the case in 2018.

James Evans, founder of FirstCar, said: “Last year we were proud to welcome a record number of delegates representing a record number of different organisations, and we’re hoping YDF 2018 will be even better attended.

“Young driver issues are at the heart of what we do at FirstCar and this conference seeks to bring together like minded road safety professionals in one room, on one day to uniquely address and discuss these very specific issues.”

Click here to book to attend or for more information contact Nick Rawlings (speakers and agenda)or Sally Bartrum (delegate registration). Both can be reached on 01379 650112.

There is also an opportunity for a small number of organisations to exhibit alongside the conference – for more information about this (and sponsorship opportunities) contact Richard Storrs, commercial direct at FirstCar, on 07707 56 44 22.

Young Driver Focus 2017 – as it happened

Simon Brown and Antonia Petrie

Young Driver Focus 2017 has once again sold out, with a little over 200 delegates from across the country set to descend on the Capital this Wednesday (26 April).

Taking place at the prestigious Royal Automobile Club in Pall Mall, the exhibition that runs alongside the conference is also fully booked with 10 organisations set to participate, including sponsors Vauxhall and lunch sponsors Solon Security.

Summary:

  • YDF2017 – taking place at the RAC Club, London.
  • Event sold out – more than 200 delegates set to attend
  • Click here to read more about the agenda
  • Click here to see summary of all the conference speakers (via the Road Safety Newsfeed).

Young driver schemes recognised with awards

A host of road safety initiatives have been recognised at the 2017 First Car Young Driver Awardsceremony which took place this afternoon (26 April).

Now in its third year, the awards’ scheme recognises the efforts of road safety professionals to reduce casualties among young drivers.

Held as part of the 2017 Young Driver Focus event, the awards were presented in five categories: Best Education and Training Initiative; Partnership Scheme; Young Driver Campaign; New Scheme; and Private Sector Initiative.

The winners were decided by a carefully selected panel of judges with extensive industry experience. For all awards the judges looked for schemes with clear and measurable aims and objectives and for evidence of evaluation.

Gold, silver and bronze awards are awarded in each category, with the exception of Private Sector Initiative which has seen two schemes highly commended.

The 2017 awards were sponsored by Road Safety Support (RSS) and presented by James Evans, founder of FirstCar, and Mereddyd Hughes, chairman of RSS.

See all the 2017 award winners here…

Stage set for sold out Young Driver Focus 2017

Young Driver Focus 2017 has once again sold out, with a little over 200 delegates from across the country set to descend on the Capital this Wednesday (26 April).

Taking place at the prestigious Royal Automobile Club in Pall Mall, the exhibition that runs alongside the conference is also fully booked with 10 organisations set to participate, including sponsors Vauxhall and lunch sponsors Solon Security.

Now in its fourth year, Young Driver Focus examines current and future thinking with regard to the challenge of reducing crashes and casualties caused by the high-risk young drivers. It is jointly organised by Road Safety GB, FirstCar and the RAC Foundation, in association with the young driver insurer ingenie.

Following the opening keynote presentation by associate professor Teresa Senserrick from the University of New South Wales, the first session features the country’s chief driving examiner Lesley Young, (the new driving test), Catherine Motteram from the DfT (young driver research) and Laurence Atchison (PACTS) who will look at the safety of young drivers and riders across Europe.

The second session focuses on young driver behaviour and features presentations from Lucía Magis-Weinberg from University College London (the teenage brain), Ian Edwards (the use of behavioural change techniques) and James Watson from the Behavioural Insights Team (‘nudge unit’).

The afternoon comprises a series presentations covering practical interventions, with a particular focus on the use of virtual reality (VR) and performance-based interventions in educational establishments.

The event will also see the 2017 FirstCar Young Driver Road Safety Awards presentation ceremony, with 20 public and private sector organisations in contention for the five awards to be presented on the day.

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