FirstCar Awards’ judging panel

Elizabeth Box

Head of Research, RAC Foundation

Elizabeth Box is Head of Research at the RAC Foundation, an independent charity established to promote for the public benefit research into environmental, economic, mobility and safety issues relating to the use of motor vehicles.

Elizabeth is responsible for commissioning a large programme of research addressing taxation, mobility, safety, environmental and road performance issues.

She has spoken both nationally and internationally about UK transport policy, and has also presented RAC Foundation views to Government and Parliament on a range subjects including school travel, learning to drive, young driver safety, older people’s mobility, traffic signage, road network performance, road safety compliance and future transport policy.

She sits on a wide variety of Government and Industry expert panels and steering groups and is actively involved in current developments within young driver research and policy development. A transport planner by training, Elizabeth has an MA in Geography from Trinity College Cambridge and an MSc in Transport Planning from Oxford Brookes University. Elizabeth is currently undertaking a PhD with the Driving Research Group at Cranfield University, where she is researching education and training interventions to reduce young driver risk.

Sarah-ScottSarah Scott

Deputy Head of Publishing, Driver and Vehicle Standards Agency

Sarah has worked for the Driver and Vehicle Standards Agency (DVSA) for 10 years –  the last seven in publishing. Although DVSA’s learning materials cover all aspects of driving and riding, Sarah’s great interest lies in driver psychology, particularly what makes young people think and behave the way they do behind the wheel, and how to influence that.

Outside of work, Sarah’s interests include travel, going to gigs, walking, cycling and upcycling. And food. Lots of food.


Tracey Fuller

CSR Manager, Arval

Tracey Fuller has worked for Arval for more than 23 years in a wide variety of roles. Her passion for road safety was ignited in 2005 when she attended a Brake training course after becoming Arval’s fleet manager.

She developed and has run an in-house fleet safety campaign for Arval’s drivers over many years, which has successfully achieved a safe driving culture among employees, as well as delivering significant financial benefits for the company

Under Tracey’s guidance, Arval has extended its road safety work to building long-term relationships with the police, fire & rescue services and road safety professionals from across the country, as well as taking road safety messages to schools and young drivers in Swindon and Wiltshire.

Emma Kelly

Business Development and PR Manager, Road Safety Support

Emma Kelly was formerly the Communications and Marketing Manager at the Merseyside Road Safety Partnership. She previously worked in the Community Safety and Crime Reduction field where her Communications’ Plan was held up as an example of best practice on the Crime Reduction website.

After gaining experience of working in both the private and local authority sectors, Emma took up a role working for Road Safety Support in 2013. She is now the Business Development and PR Manager for Road Safety Support, working with Road Safety Partnerships and Police Forces across the UK and further afield.  Part of this work involves helping stakeholders to develop road safety strategies and communications’ strategies. Between 2013-2017 her work also included the role of Media and Marketing Manager for NDORS and for the Road Safety Trust.

Emma has a Degree in History and Psychology and a Masters Degree in Business and Administration. As a married mum of two children, Emma enjoys spending time with her family. From 2011 to 2015 she was a Trustee for Relate, Cheshire and Merseyside.

David Davies

Executive Director of PACTS

David Davies has been the Executive Director of PACTS since January 2013. He has a background in transport and public sector scrutiny.

This includes work as a transport policy officer at Birmingham City Council, as a transport consultant with Allott & Lomax and, briefly, with Arup in Hong Kong, and then as an independent consultant which included five years at the Transport Research Lab.

More recently, David worked for the Audit Commission as an environmental services specialist before becoming a committee specialist for the House of Commons. He helped the Transport Select Committee with its inquiries into road safety, aviation strategy, high-speed rail and bus competition.

ian-edwards-new-mainIan Edwards MSc., Dip ASM, DVSA ADI

Ian Edwards is a director of eDriving Solutions and one of the UK’s leading practitioners in developing coaching skills for driving instructors. He holds a Master of Science Degree in Social Research and Evaluation and a Diploma in Traffic Accident and Safety Management.

In the past two years Ian has worked with the Road Safety GB Academy to develop and deliver the Road Safety Practitioner Foundation Course and a Client Centred Learning Course for ADIs.


Alan Kennedy

Business & Operations Manager, Road Safety GB

Alan Kennedy, who has been working in road safety for more than 25 years, became Road Safety GB’s first full time business manager in April 2014.

He began his career as a part time motorcycle instructor before working his way up through the local authority road safety officer ranks to became senior road safety officer in South Tyneside. He then moved to Durham in 2000 to manage the council’s road safety section which delivers a varied programme of road safety initiatives.

Alan has always been very much involved in road safety at a regional and national level. He chaired Road Safety GB North East Region from 2001 until 2007 and served as national chairman from April 2009 until November 2013 before taking up his current post of Buisness & Operations Manager.

Adrian Walsh

Director, RoadSafe 

Adrian Walsh is director of RoadSafe, a high level independent forum of leading private sector companies in Britain which aims to reduce road deaths and injuries by supporting and encouraging partnerships to promote the safe road system by sharing knowledge, encouraging innovation and recognising achievement.

Formerly an Army officer with a lifetime interest in people and mobility, he has worked in many countries across the world.  With recent experience in a number of communications businesses, Adrian is well known amongst road safety professionals as the organiser of The Prince Michael International Road Safety Awards.

With support from the automotive industry he established RoadSafe in 2002; and subsequently led the development of the ‘Driving for Better Business’ campaign – a business to business network of champions to promote good private and public sector road safety management.

RoadSafe is a member of the UN Road Safety Collaboration which directs the Global Decade of Action for Road Safety, Adrian is co-chair of the Road Safety Management Working Group and a member of the Driving for Work Working Group. He is a well-known figure in the international road safety community, as a speaker and as the original Road Safety Champion of the Global Transport Knowledge Partnership. He also chairs the UK Road Safety Observatory Programme Board.

Claire Farman

Senior Marketing Manager, Department for Transport

Claire has worked at the Department for Transport since 2013, leading on a number of THINK! road safety campaigns. THINK! is one of the Government’s flagship campaigns that seeks to change road user behaviours to help save lives and reduce injury.

Over the years Claire has overseen the planning, delivery and evaluation of a number of drink drive, drug drive and child and teen marketing campaigns. More recently, She has helped lead the development and implementation of THINK!’s new strategic approach – overseeing the reshaping of THINK! as it transitions to a brand that engages target audiences with more positive content at key, relevant moments. It’s an exciting time to be working on the campaign.

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