Mark Taylor and Deana Frost


Mark Taylor is Education & Youth Diversion Manager with Surrey Fire & Rescue Service (FRS). Mark joined Surrey FRS in April 2000 following six years secondary school teaching in West Sussex and is responsible for the service’s juvenile firesetters’ programme, the Youth Engagement Scheme, targeted schools fire safety education and Safe Drive Stay Alive (SDSA).

Mark was a member of the team that established SDSA in Surrey, with the first performances in April 2005. With more than 11 years’ experience in this area of road safety education, Mark continues, within a small team in Surrey FRS, to develop and manage the partnership and financial supporters, facilitating the delivery of 192 live performances to more than 114 000 young people.

Deana Frost is Marketing & Campaigns Adviser with the Safe and Sustainable Journeys Team at Hertfordshire County Council.

Presentation: The Road Safety Performance Forum (RSPF) 

The Road Safety Performance Forum (RSPF) is a biannual meeting for anyone involved in performance-based education for young drivers, such as Safe Drive Stay Alive, Learn 2 Live, Licence to Kill, 2Fast2soon etc. Each year many tens of thousands of young drivers attend these types of events, yet until now, there has been no formal way of exchanging knowledge, experiences, ideas and resources.

FirstCar organises the sessions, which are currently joint-chaired and by Deana Frost and Mark Taylor. Venues change each meeting and usually accommodate 20-30 attendees. Agenda items include topics such as venue selection, transportation, securing attendance, working with speakers, audio visual aspects of the performances and sustainability – including securing funding and private sector sponsorship.

Although the Road Safety Performance Forum is still in its infancy, it is already spurring improvements and further developments within even established performance programmes. The next meeting is on 12 July at Hertfordshire County Hall. Anyone with an interest in exchanging knowledge is very welcome to attend.