The challenges of delivering road safety messages to ‘Generation Z’ will be addressed at Young Driver Focus 2018, by a 21-year-old vlogger who helps brands communicate and engage with youth markets.
Now in its fifth year, Young Driver Focus examines current and future thinking with regard to the issue of reducing crashes and casualties among young drivers and their passengers.
Young Driver Focus is jointly organised by FirstCar, Road Safety GB and the RAC Foundation, in association with the young driver insurer ingenie, who has been the event’s headline sponsor for the past four years.
The 2018 edition of Young Driver Focus is once again being held at the Royal Automobile Club, Pall Mall on 25 April 2018.
Harry Seaton helps brands communicate and engage with youth markets through the use of social media influencers who have built large audiences on platforms such as Instagram and YouTube.
Using his skill set as both a social influencer and a lead figure in a marketing agency, he helps brands become influencers in their own right and add weight to their messages.
Harry’s presentation will address the challenges of delivering road safety messages to young people, explaining why they can easily lose their effect on the high risk youth demographic – and giving tips as to how this can be addressed through the use of social media.
The presentation will form part of a session titled ‘Viewpoint Generation Z’, in which young people will outline what they think road safety professionals should be doing to positively influence young drivers to help reduce collisions and casualties among this age group.