Agenda
08:30-09:30 - Registration
09:30-09:35 - Opening address
09:35-10:20 - Topic 1 - Wearing a seatbelt
10:20-11:00 - Topic 2 - Telematics insurance
11:00-11:30 - Refreshments
11:30-12:15 - Topic 3 - Driving safer vehicles
12:15-13:00 - Topic 4 - Getting enough sleep
13:00-14:00 - Lunch
14:00-14:45 - Topic 5 - Extending the learning to drive process
14:45-15:45 - Facilitated session
15:45-16:00 - Project EDWARD 2023
16:00-16:20 - Summary of the day
16:20-16:30 - Closing remarks
Pre-event drinks
With many road safety professionals travelling from afar to attend Young Driver Focus and staying over the night before, why not join us at our pre-event drinks reception which is kindly sponsored by Westcotec?
When? 18:00-21:00, Tuesday, 9th May 2023.
Where? Davy’s Wine Bar, Crown Passage, Pall Mall, London SW1Y 6QY
Dress code? Casual.
Dr Shaun Helman
Chief Scientist, TRL
TOPIC LEADER FOR
GRADUATED LICENCING
There are three elements typically used as part of Graduated Licensing Systems – extending the learning to drive process through a minimum learner period (time or hours), post-test controls on driving in the dark, carrying peer-age passengers, and a lower blood alcohol limit. Shaun will examine the extent to which such elements can be delivered voluntarily, either supporting licensing reform or within the current system in Great Britain, and what this would mean in practice for different stakeholders.
About the topic leader
Shaun Helman is TRL’s Chief Scientist for Behavioural Sciences. He has worked for over two decades in transport behaviour and safety, with a focus on road safety and driver training, testing and licensing. He has been heavily involved specifically in research into young and novice drivers in Great Britain for the last decade, working with the Government and agencies to find the best solutions for safety outcomes and licensing reform.
Our discussion panellists
Daisy Cresswell, Founder
Make (Good) Trouble CICIan Mulingani, Manging Director
Young DriverAndrew Love, ADI & Training Team Leader
ADINJCLisa Skaife, CEO & Founder
myDRIVESCHOOL® & Road Safety Matters
TOPIC LEADER FOR
SAFER VEHICLES
Tom Leggett
Thatcham Research
Twenty years ago, the advice for new drivers was to choose a first car with ABS, passenger airbags and at an absolute push, some kind of traction control. In the past two decades, the amount of ADAS technology on affordable small cars has exploded, but consumer knowledge hasn’t necessarily kept pace. Whilst EuroNCAP provides easy-to-understand ratings for active and passive vehicle safety, many new drivers and parents prioritise style and cost over safety. This topic examines the role of road safety professionals in helping to get new drivers into the safest vehicles.
About the topic leader
As the Vehicle Technology Specialist, I gather insight and intelligence regarding current and future vehicle technology. This technology could relate to automation, connectivity, safety, repair, electrification and security. Working closely with vehicle manufacturers and technology suppliers I decipher the meaning of these new technologies to influence Thatcham’s strategic agenda.
Our discussion panellists
Edmund King, President
The AANeil Worth, CEO
GEM Motoring AssistSonya Hurt, CEO
The Road Safety TrustKeanan Lloyd-Adams
Tiktokker and Young Driver
Prof. Ashleigh Filtness
Professor of Transport Human Factors and Sleep Science
TOPIC LEADER FOR
FATIGUE
Sleepiness is a normal, healthy, even daily experience for most people. But problems start to arise if sleepiness or fatigue is experienced whilst completing a safety-critical task, such as driving. Young novice drivers are at increased risk of driver fatigue and are over-represented in crashes. The session will consider how road safety professionals can engage young novice drivers in managing their fatigue.
About the topic leader
Ashleigh Filtness is a Professor of Transport Human Factors and Sleep Science at Loughborough University Transport Safety Research Centre (UK). She is fascinated by sleepiness and fatigue and their impact on safety. Over her career Ashleigh has authored over 90 peer-reviewed publications and attracted research funding in excess of £3.3 million.
Our discussion panellists
James Gibson, Executive Director
Road Safety GBLorna Smith, Safer Road User Officer
Kent County CouncilDaisy Cresswell, Founder
Make (Good) Trouble CICAndrew Love, ADI & Training Team Leader
ADINJC
NICOLA WASS
CEO, SO-MO
TOPIC LEADER
SEATBELTS
The seatbelt law came into force 40 years ago and according to recent government surveys, compliance in the UK is considered high, with 94.8% of all drivers observed wearing a seatbelt. However, this figure is almost 2% lower than five years ago, hinting at a decline in seatbelt compliance.
During this topic, we’ll look at the cultural, technological and legislative landscape around seatbelt use and explore the opportunities for road safety agencies to improve compliance.
About the topic leader
Nicola Wass has over 20 years experience of bringing the human perspective to the heart of policy, service, and intervention design, bringing an in-depth understanding of the frameworks and insights that drive effective behaviour change. Her clients have included the six largest UK local authorities, hospital trusts, ICS (integrated care systems), and national government.
Our discussion panellists
Olly Tayler QPM
Former Traffic OfficerAmanda Hornby
National HighwaysChris Spinks
WestcotecSonya Hurt
Road Safety Trust
Elizabeth Box
Research Director,
RAC Foundation
FACILITATED SESSION:
TIME TO GET SPECIFIC
WHAT NEXT?
Improving young driver road safety is a key priority for government and industry alike. This facilitated workshop ‘Time to get specific – what next?’ will help participants digest insights presented during the earlier sessions and will support them to review how this learning could be applied to their own programmes of work. This interactive session will include online polling, roundtable discussions and plenary feedback and has been designed to ensure that delegates leave the conference with a clear understanding of the actions they can take to improve young driver safety.
About the facilitated session leader
Elizabeth is an accomplished transport researcher and commissioner with almost two decades of experience. She is an advisor to several road safety industry and government project boards and alongside her role as Research Director at the RAC Foundation is the Lead Researcher for the DfT Road Safety Investigation Branch.
DR SAM CHAPMAN
CO FOUNDER, THE FLOOW
TOPIC LEADER
TELEMATICS
It’s well documented that the six months after passing the driving test are the most dangerous. Yet, even the best education, training and preparation can easily be suppressed by the excitement of one of life’s first big milestones. Enter telematics insurance. By having access to real-time driving data, insurers can do what road safety professionals and parents can’t - know precisely how the car is being driven at any given moment. This opens up a world of risk reduction opportunities. However, research shows that there is still significant resistance to telemetry from young drivers themselves. This session asks whether road safety professionals have a role to play and if so, what might it look like.
About the topic leader
Sam is the Co-Founder of The Floow, a leading telematics provider and pioneer. His work and research help to provide risk understanding and feedback to at-risk drivers and road operators globally. In the UK this includes hundreds of thousands of younger drivers with whom feedback approaches make driving safer.
Our discussion panellists
Keanan Lloyd-Adams
Tiktokker and Young DriverDr Shaun Helman
TRLPhilippa Young
RSGB ChairSimon Rewell
Co-Pilot
James Luckhurst
& Darren Lindsey
PROJECT EDWARD
2023
CAMPAIGN UPDATE
James Luckhurst created Project EDWARD in 2015.He has extensive experience in road safety communications, and was formerly a BBC World Service journalist. Darren Lyndsey spent 25+ years working in communications for Michelin, where he was an enthusiastic sponsor of Project EDWARD. He now looks after the operational delivery and and strategic direction.
Edmund King OBE
President, The AA
SUMMARY
OF THE DAY
YDF ’23 promises to be an action-packed event, with highly focused topics and panel discussions exploring the challenges and opportunities facing road safety professionals who seek to improve the safety of young drivers. If we’ve done the first part of the day right, this is about the moment when we’ll all need a bit of time to rest, reflect and maybe even get a little excited.
We’re delighted to have Edmund King, President of the AA, lead a session that aims to inspire and enthuse us as we battle towards the goal of fewer deaths and serious injuries involving young drivers. A passionate road safety advocate and father to a relatively newly qualified driver and two others currently learning to drive, Edmund will share his perspective on the topics discussed at YDF ’23.